01 -
In a medium bowl, combine brown sugar, paprika, smoked paprika, kosher salt, black pepper, onion powder, garlic powder, cumin, and cayenne pepper. Mix thoroughly.
02 -
Pat pork shoulder dry with paper towels. Generously apply the dry rub, pressing the mixture evenly onto all surfaces of the pork.
03 -
Set Instant Pot to sauté mode. Once hot, add a small amount of neutral oil. Sear pork shoulder on all sides until well-browned, turning with tongs for even coloring. Work in batches if needed.
04 -
Turn off sauté mode. Add apple juice, chicken broth, and apple cider vinegar to the pot, scraping up any browned bits from the bottom. Return seared pork to the pot.
05 -
Secure Instant Pot lid and set valve to sealing position. Cook on high pressure for 60 minutes. Allow pressure to release naturally for 10 to 15 minutes, then carefully switch to manual release.
06 -
Transfer pork to a large bowl or tray. Strain the cooking liquid through a fine mesh strainer and reserve for the barbecue sauce.
07 -
Select sauté mode on the Instant Pot. Return 1 cup of the strained cooking juices to the pot. Add ketchup, brown sugar, apple cider vinegar, mustard, Worcestershire sauce, smoked paprika, and black pepper. Whisk together and simmer for 6 to 8 minutes, stirring frequently, until slightly thickened. Set aside.
08 -
Once pork is cool enough to handle, shred using two forks. Discard any excess fat or membrane as you shred.
09 -
Pour some prepared barbecue sauce over the shredded pork and toss to combine, adding more as desired. Serve immediately on rolls, baked potatoes, tacos, or as preferred.